Commercial Production

  • Advanced Regenerative Health – National Infomercial Campaign 

    - 2025

    National infomercial built on real patient stories — driving 300+ monthly leads and expansion into new markets.

    Client: Advanced Regenerative Health (in partnership with Shull Media Partners)
    Project Type: Long-form infomercial | testimonial-driven brand campaign
    Our Role: Creative development | on-location production | direction + interviews | editing | delivery

    Fisher Films was brought in by Shull Media Partners to produce a cinematic, story-driven infomercial for Advanced Regenerative Health — highlighting real patient transformations and the impact of their regenerative treatment programs. Our team traveled to Colorado for multiple interview shoots with former NFL players and patient success stories, capturing authentic, emotional narratives that helped build audience trust and credibility for the brand.

    The final deliverable became the cornerstone of their national marketing campaign, used across broadcast and digital placements. The film functioned as both a marketing asset and a trust-builder for prospective patients seeking alternatives to surgery or pain medication.
    Campaign Impact:
    300+ new leads per month on average
    90% lower cost-per-lead than the industry average
    launched a second clinic

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  • Momma Rabbits Catering – Lexington, SC 

    - 2025

    Telling the Story Behind the Food

    Client: Momma Rabbits Nibbles & Sips (Lexington, SC)
    Project Type: Brand storytelling | social media promotional spot
    Our Role: Concept development | interviews | cinematography | editing

    For this local campaign, Fisher Films was brought in to help Momma Rabbits tell the story behind their newly expanding catering service not just what they offer, but why it matters. Rather than creating a standard food-service advertisement, we crafted a narrative-driven spot centered around family, heritage, and authenticity.
    Through candid interviews with siblings John and Sarah, we highlighted the restaurant’s origins on an organic family farm and their commitment to quality that feels handmade and personal. This is the same standard their guests experience in the restaurant. The result is a warm, human-centered piece that reinforces trust, values, and brand identity, making the catering division feel like a natural extension of the Momma Rabbits story.

    This video was designed specifically for web and social platforms, giving the brand a polished, cinematic asset to anchor future promotions and seasonal pushes.

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  • Mars Hill University – Center for Entrepreneurial Leadership Campaign 

    - 2024

    Higher-ed recruitment campaign elevating a brand-new academic division through cinematic storytelling.

    Client: Mars Hill University (in partnership with Shull Media Partners)
    Project Type: Higher education branding & recruitment video series
    Our Role: Creative development support | production | cinematography | editing

    The Center for Entrepreneurial Leadership is a newly launched division at Mars Hill University designed to give students hands-on business mentorship, startup exposure, and leadership development within their field of study. Fisher Films was brought in to create the storytelling and video components that would introduce the Center to prospective students in an inspiring and aspirational way.

    We produced a series of campaign videos designed to spotlight the uniqueness of the CEL program — its practical, innovate-while-learning approach, mentorship opportunities, and scholarships — helping reinforce the university’s message across digital, social, and admissions funnels.
    Strategic Impact (from campaign total):
    60+ pages of strategy and execution framework delivered to MHU
    225+ custom social posts developed to extend the campaign reach
    Increase Fall 2024 recruitment pipeline

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  • Zesto of West Columbia – Brand Awareness TV + Social Campaign 

    - 2023

    Legacy brand campaign rooted in 73 years of Columbia tradition — still in rotation due to strong performance.

    Client: Zesto of West Columbia (in partnership with Shull Media Partners)
    Project Type: Commercial campaign | brand storytelling
    Our Role: Creative collaboration | on-set production | cinematography | full post-production

    Zesto has been a beloved Columbia staple for more than 73 years, and Shull Media Partners brought Fisher Films in to help translate that legacy into a cinematic, story-driven commercial campaign. The concept centered around Zesto’s iconic local identity — nostalgia, family tradition, and the instantly recognizable brand image that generations in Columbia already love.
    We produced multiple versions of the spot for broadcast, social, and digital placements, allowing the campaign to run across all major platforms throughout the fall season. The ad became so successful that Zesto has continued using it year after year for seasonal pushes, extending its life far beyond a standard campaign cycle.

    Campaign Impact:
    $40,000 year-over-year revenue increase (Sept 2023 vs Sept 2022)
    $39,340 in campaign dollars saved through optimized media placement + reuse
    A lasting creative asset still used in ongoing marketing pushes

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  • South Carolina Athletic Hall of Fame 

    - 2020

    Honoring South Carolina’s sports legends through film.

    Client: South Carolina Athletic Hall of Fame
    Project Type: Tribute Films & Live Event Production
    Our Role: Story development | video interviews | archival research | video editing

    Working with the South Carolina Athletic Hall of Fame, Fisher Films was entrusted for over 7 years with producing the tribute films for each annual class of inductees. Typically eight athletes or coaches per. These projects required both heart and historical accuracy, as our team worked closely with inductees, families, and former teammates to capture meaningful personal stories, while also sourcing archival photos and footage from nearly every major university in the state.
    Each tribute was crafted to play live during the induction ceremony, blending cinematic storytelling with emotional resonance for a room full of alumni, athletes, and fans. We also produced and ran the live show itself—operating cameras, switching, and coordinating playback to ensure a seamless presentation the night of the event.

    Project Focus: Honoring South Carolina’s most celebrated athletes and coaches through cinematic tribute film

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  • South Carolina State Museum – Apollo 11 Exhibit Projection Film 

    - 2019

    Large-format museum film bringing the Apollo 11 landing to life through immersive archival storytelling.

    Client: South Carolina State Museum
    Project Type: Exhibit Feature Film | Archival Montage
    Our Role: Archival sourcing | edit + story assembly | museum-format mastering for large-scale projection

    For the 50th anniversary of the Apollo 11 mission, Fisher Films was honored to once again partner with the South Carolina State Museum to create a cinematic, large-format projection film as the core visual experience of their Apollo 11 exhibit. We sourced historic NASA archival footage and crafted a powerful, immersive montage designed specifically for a wall-sized projection environment. This allowed visitors to feel the scale of the moment as astronauts first stepped onto the moon.
    The film served as a centerpiece to the exhibit, running continuously throughout its duration and helping set the emotional tone for guests as they entered the space. It became a living backdrop to the museum’s historical storytelling — blending time, memory, and motion into an experience that made history feel immediate, epic, and human once again.

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