Client: Zesto of West Columbia (in partnership with Shull Media Partners)
Project Type: Commercial campaign | brand storytelling
Our Role: Creative collaboration | on-set production | cinematography | full post-production

Zesto has been a beloved Columbia staple for more than 73 years, and Shull Media Partners brought Fisher Films in to help translate that legacy into a cinematic, story-driven commercial campaign. The concept centered around Zesto’s iconic local identity — nostalgia, family tradition, and the instantly recognizable brand image that generations in Columbia already love.
We produced multiple versions of the spot for broadcast, social, and digital placements, allowing the campaign to run across all major platforms throughout the fall season. The ad became so successful that Zesto has continued using it year after year for seasonal pushes, extending its life far beyond a standard campaign cycle.

Campaign Impact:
$40,000 year-over-year revenue increase (Sept 2023 vs Sept 2022)
$39,340 in campaign dollars saved through optimized media placement + reuse
A lasting creative asset still used in ongoing marketing pushes