Client: SC.gov
Project Type: Broadcast | Commercial Spot
Role: Creative Development | Production | Post

When South Carolina launched the newly redesigned SC.gov platform, the state needed a campaign that helped residents understand just how many everyday services were now available online. Fisher Films was brought in to create a fun, approachable commercial that would highlight the practical value of the new site. From paying tickets and accessing permits to exploring state history and locating statewide services.
Our team handled the full production process, crafting a concept that showcased the convenience of modern government services in a lighthearted and accessible way. This campaign helped drive traffic to the redesigned SC.gov site and positioned it as a go-to digital hub for residents across the state.

Key Focus:
Showcasing new state services available online
Humanizing and modernizing the state’s digital presence
Encouraging public adoption of the updated platform